KDHX Underwriting Best Practices

KDHX Underwriting Best Practices

Once your contract has been confirmed, our team will work with you on the copy for your announcement. The finalized copy will be sent to the KDHX production team. They will record, edit, and schedule your announcement in our on-air programming. This process takes seven days, meaning we need the approved, final copy seven days before your announcement starts, not including the day it is final or the day it is to start.

Here are some tips to help you understand what language can and cannot be included in an underwriting announcement.

Underwriting Announcements May Contain:

• Sponsor's name (mentioned a maximum of 3 times)
• Internet address
• Value - neutral description of business, products and services

The FCC Mandates That Announcements May Not Include:

• Comparative, Qualitative or Promotional language (just the facts)
• Calls to Action (imperative language or orders)
• Pricing Information (including “free” or variants thereof)
• Inducements to Buy, Sell, or Lease

 KDHX Underwriting Best Practices

• Underwriting announcements are a maximum of 15 seconds in length.
• Interstitial sponsorship announcements are a maximum of 10 seconds in length.
• The standard opening line is, “Programming on KDHX is supported by…”
• The standard closing line is, “For more information, xxx dot com.”
• KDHX does not permit the use of pre-produced announcements or music beds.
• All spots are recorded by KDHX and are voiced by KDHX volunteers and staff.
• The use of personal pronouns is not permitted.
• Final approval of copy lies with KDHX.